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Latest Press Releases

28 February 2023

BillyRider: Equestrian brands in the used market 2022 – Used is the new "new"

Hamburg, 28 February 2023 – More and more equestrian sports articles are finding a new home in the second-hand market and are being reused by their new owners. Buying second-hand and sustainably, also in equestrian sports - a trend that cannot be stopped. In 2022 alone, the average number of second-hand equestrian articles advertised per user on BillyRider grew to over three advertisements. The demand for used equestrian articles, however, was many times higher.

In total, more than one million people interested in equestrian sports used BillyRider in 2022 and resold the equestrian sports articles they had advertised - on average in around 23 days. Saddles, Saddle Pads and Breeches were the most common items to find a new owner. In our BillyRider Brand Focus 2022 for the English-speaking world, we analysed which equestrian brands, categories and articles had the highest visibility and the strongest interest among buyers.

Top 10 equestrian brands in the second-hand market 2022

  • Eskadron
  • Prestige
  • Kieffer
  • Wintec
  • HKM
  • Passier
  • Busse
  • Cavallo
  • Deuber & Partner
  • Sommer

No surprise: In addition to saddle manufacturers, the top 10 equestrian brands also include trend-conscious outfitters such as Eskadron and HKM.

Top 10 categories of equestrian products

  • Dressage Saddles
  • Saddle Pads
  • Jumping Saddles
  • All Purpose Saddles
  • Riding Boots
  • Breeches
  • Horse Blankets
  • Western Saddles
  • Tendon Boots
  • Bridles & Headstalls

Dressage Saddles and Saddle Pads are the winners in the categories. The high demand in the second-hand market for these equestrian articles is due on the one hand to the often high purchase price for (Dressage)-Saddles and the prevailing trend/fashion for Saddle Pads.

Here in particular, we are increasingly seeing trend-conscious equestrians selling last year's collections on the second-hand market.

Top 10 of equestrian products

  • Euroriding Diamant
  • Wintec Isabell Werth
  • Prestige Top Dressage
  • Pfiff Amaretto
  • Eskadron Cotton
  • Prestige Modena
  • Eskadron Classic Sports
  • Sommer Evolution
  • Kentaur Elektra
  • Wintec 500

In the top 10 most sought-after equestrian products, there are a large number of - newly purchased - high-priced saddles. This is not surprising, as these items usually have a very high product and manufacturing quality and are thus an ideal product for the secondhand market. Even after 3 to 5 years of use, some astonishing second-hand prices are still being achieved for brand saddles.

About the survey 2022: In the period from 01/01/2022 to 31/12/2022 BillyRider has analysed the focus of those interested in equestrian sports when purchasing secondhand riding articles. The top lists are made up of the demand of the respective manufacturer and/or products of English-language BillyRider web offers. Graphics on the BillyRider Brand Focus 2022 are available at

About BillyRider: Since 2019, BillyRider has been publishing classified ad marketplaces for used equestrian equipment in the United Kingdom (, Germany ( and other countries. The focus is on private advertisers, of whom over 72,000 have already chosen BillyRider and advertise free of charge. There is always one idea in the foreground: to give used equestrian articles a new home - because they last longer than you think.

31 January 2023

BillyRider: Sustainability in equestrian sports is growing

Hamburg, 31 January 2023. According to a survey by the equestrian classifieds marketplace BillyRider, the willingness to purchase equipment for equestrian sports in a sustainable and responsible manner is also increasing in equestrian sports. The number of used equestrian articles that found a new home - from and to private customers - via the classifieds platform last year grew by over 89% compared to the previous year.

The overwhelming majority of equestrian advertisements published on BillyRider are not only about giving unused equipment from the locker a new home and thus turning it into money - the majority also prefer to ship the items via a climate-neutral shipping service provider. In addition, more attention is paid to the fact that plastic is avoided as far as possible in the packaging material.

We from BillyRider think that this is clearly going in the right direction, because many equestrian articles last much longer than you think.

5 May 2022

BillyRider: Press information

Hamburg, 5 May 2022. Did you know that every time you buy or sell used riding gear, you are really doing something good for the environment?
On the one hand, used items usually last much longer than you think and can make someone else happy who needs them, and on the other hand, valuable resources are saved, because the item doesn't have to be produced again. And to make the whole thing complete, you can also filter at for private sellers who largely do without plastic when shipping their items as far as possible and prefer to ship them in a climate-friendly way.
That's great - you're great because so many are already taking part. Thank you!

1 February 2021

BillyRider: The most popular brands for used saddles in 2020

Hamburg, 1 February 2021. This time we have looked at the different saddle brands on BillyRider. In 2020, the most popular saddle brands were Prestige Italy, closely followed by Kieffer and Euroriding. Within the top 5 brands, a strong divide is already apparent. For example, the most popular brand Prestige is almost twice as much in demand as the fifth-placed brand Wintec. The top 10 brands represent about 2/3 of the total demand. Looking at the market as a whole, however, it is noticeable that there is a massive fragmentation among the saddle brands.

The basis for this survey was product views on BillyRider in 2020.